Tess Platform for Paid Media

Maximize your Performance with Automations and AI for Google Ads Meta Ads Campaigns Budget Ads Audiences Dashboards

Pareto is the #1 Software in Brazil for Paid Media Automation and AI. Focus on Strategy and Creativity. Let our software optimize the campaigns for you.

OVERVIEW

Explore the Paid Media Automations of Tess Platform

With Pareto, you can automate your campaign budgets, perform actions with just one click, view your performance on customized dashboards, connect your CRM or inventory data with your paid media campaigns, and much more.

Maximize Results

Omnichannel Budget Manager

Group campaigns by region, categories, or funnel stage and allocate budget accordingly. It will be optimized daily across campaigns and platforms to maximize results. Accelerate your growth with omnichannel attribution models.

Optimize in Seconds

Optimize your Campaigns with Just One Click

Perform multiple optimizations in seconds. Eliminate display fraud, pause low-performing ads, find and add keywords, all with just one click!

Scale your Campaigns

Create Bulk Ads with Product Feeds or Spreadsheets

Automate the creation and management of campaigns for your dealership, marketplace, franchise, real estate agency, or e-commerce on Google Ads and Meta Ads.

Create custom rules based on location, time, weather, and data from your product feed or spreadsheet.

PAID MEDIA + CRM INTEGRATION

Optimize your Campaigns for Qualified Leads

Assign a score and automatically separate qualified leads from disqualified ones, optimizing your paid media campaigns for leads with a higher chance of converting into customers.

BOOST YOUR E-COMMERCE

Save on Products with Low Stock

Prevent your ads from displaying products with limited size options, saving thousands of dollars and automatically prioritizing products with more options.

Customized Solutions

Request the Development of a Customized Dashboard

Pareto’s Dashboards are highly customizable and cater to large companies. Contact us to request a free demonstration.

Team of Specialists

Paid Media Management with AI

Our team is your right-hand in paid media. Have experts to implement the automations of the Tess Platform, develop a media investment plan, and create, analyze, optimize, and evolve your campaigns.

Team of Specialists

Paid Media Management with AI

Our team is your right-hand in paid media. Have experts to implement the automations of the Tess Platform, develop a media investment plan, and create, analyze, optimize, and evolve your campaigns.

TimeBack and Maximization

“In over 3 years of partnership, we have been able to optimize the time of our professionals in campaign management, achieving better results and having more time for strategic planning. Our first client, in the fashion industry, whom we assisted with the help of Pareto, experienced an increase of over 300% in conversions in the first few months of optimization.”

Rodrigo Camara
Director and Partner at Goobec Brazil

150,000+

People and companies in 107
countries have already boosted
their productivity with Tess AI,
Pareto AI.

See more Success Stories [PT]

Save 1 day per week

Automate repetitive tasks through Pareto's automations. Increase your performance and gain time for strategic and creative actions.

Increase your results.
Cut costs.

Increase the efficiency of your campaigns by investing where it really brings returns. Connect your CRM and e-commerce with paid media and prioritize campaigns with the most qualified leads and the most profitable products.

Special Solution for Agencies: Productivity & Performance

Scale your agency through multichannel dashboards and automation of repetitive tasks. Deliver more value by managing campaigns for multiple clients with Pareto's Artificial Intelligence.

SUCCESS STORIES

Have already boosted their productivity with Tess AI, Pareto's AI.

"The automation of campaign processes and the development of proprietary tools by Pareto is a very important differentiator, reducing costs throughout the chain."

Leandro VarelaCo-Founder and CMO at Casatema

"Due to technical challenges, we relied on manual and repetitive tasks that limited our marketing growth. Pareto unlocked all of that."

Fausto ReichertCo-Founder and CRO at CRM PipeRun

"The collaboration between Pareto and Fortes' internal team resulted in a 40% increase in lead generation and the achievement of sales targets for 20 consecutive months."

Manuella LopesHead of Accounting Marketing at Fortes Tecnologia

"We use Contribution Margin RPA to optimize campaigns more accurately, as well as RPA for budget adjustments, domain and keyword negation, which help maintain account health and scale results efficiently."

Felipe LimaE-commerce Coordinator at Basico&CO

"Selling bikes remotely is not an easy task, but Pareto has been instrumental in helping us attract highly qualified leads and convert them into sales with their automation and targeted strategies."

Pietra BayardinoMarketing Specialist at Lev

"Pareto itself identifies which platform brings the best results and transfers the budget automatically and constantly, a task that, if done manually, would take a huge amount of time from the team."

Vinícius CastroMarketing Coordinator at Pulses

"The combination of human intelligence and automations from Pareto helps us quickly find solutions that address unforeseen changes."

Marcelo MeloMarketing Director at IE Intercâmbio

"In over 3 years of partnership, we have been able to optimize the professionals' time in campaign management, achieving better results and having more time for strategic planning."

Rodrigo CamaraDirector and Partner at Goobec Brasil

Ready to Get Started?

Join more than 150,000 people and companies who have already boosted their productivity with Pareto Artificial Intelligence.

Pareto is the #1 Artificial Intelligence company in Latin America. Its AI, Tess AI, powers the productivity of +150,000 people and companies in 107 countries.

      

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© 2023 Pareto, inc.

20-22 Wenlock Road, London, England | Avenida Almirante Barroso, 90, Andar 10 - RJ, Brazil

© 2023 Pareto, inc.

20-22 Wenlock Road, London, England

Avenida Almirante Barroso, 90, Andar 10 - RJ, Brazil