Tess Platform for Paid Media
Maximize your Performance with Automations and AI for Google Ads Meta Ads Campaigns Budget Ads Audiences Dashboards
Pareto is the #1 Software in Brazil for Paid Media Automation and AI. Focus on Strategy and Creativity. Let our software optimize the campaigns for you.



OVERVIEW
Explore the Paid Media Automations of Tess Platform
With Pareto, you can automate your campaign budgets, perform actions with just one click, view your performance on customized dashboards, connect your CRM or inventory data with your paid media campaigns, and much more.
Maximize Results
Omnichannel Budget Manager
Optimize in Seconds
Optimize your Campaigns with Just One Click
Perform multiple optimizations in seconds. Eliminate display fraud, pause low-performing ads, find and add keywords, all with just one click!
Scale your Campaigns
Create Bulk Ads with Product Feeds or Spreadsheets
Automate the creation and management of campaigns for your dealership, marketplace, franchise, real estate agency, or e-commerce on Google Ads and Meta Ads.
Create custom rules based on location, time, weather, and data from your product feed or spreadsheet.
PAID MEDIA + CRM INTEGRATION
Optimize your Campaigns for Qualified Leads
Assign a score and automatically separate qualified leads from disqualified ones, optimizing your paid media campaigns for leads with a higher chance of converting into customers.
BOOST YOUR E-COMMERCE
Save on Products with Low Stock
Prevent your ads from displaying products with limited size options, saving thousands of dollars and automatically prioritizing products with more options.
Customized Solutions
Request the Development of a Customized Dashboard
Pareto’s Dashboards are highly customizable and cater to large companies. Contact us to request a free demonstration.
TimeBack and Maximization
“In over 3 years of partnership, we have been able to optimize the time of our professionals in campaign management, achieving better results and having more time for strategic planning. Our first client, in the fashion industry, whom we assisted with the help of Pareto, experienced an increase of over 300% in conversions in the first few months of optimization.”
Rodrigo Camara
Director and Partner at Goobec Brazil
150,000+
People and companies in 107
countries have already boosted
their productivity with Tess AI,
Pareto AI.
Save 1 day per week
Automate repetitive tasks through Pareto's automations. Increase your performance and gain time for strategic and creative actions.
Increase your results.
Cut costs.
Increase the efficiency of your campaigns by investing where it really brings returns. Connect your CRM and e-commerce with paid media and prioritize campaigns with the most qualified leads and the most profitable products.
Special Solution for Agencies: Productivity & Performance
Scale your agency through multichannel dashboards and automation of repetitive tasks. Deliver more value by managing campaigns for multiple clients with Pareto's Artificial Intelligence.
SUCCESS STORIES
150,000+
Users in 107 countries
Have already boosted their productivity with Tess AI, Pareto's AI.
Ready to Get Started?
Join more than 150,000 people and companies who have already boosted their productivity with Pareto Artificial Intelligence.
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© 2023 Pareto, inc.
20-22 Wenlock Road, London, England | Avenida Almirante Barroso, 90, Andar 10 - RJ, Brazil
© 2023 Pareto, inc.
20-22 Wenlock Road, London, England
Avenida Almirante Barroso, 90, Andar 10 - RJ, Brazil