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Optimize Your Campaigns for Qualified Leads

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Pareto is the #1 Software in Brazil for Paid Media Automation. Discover the Best Opportunities among your Leads and Maximize your Results with Tess Platform's Artificial Intelligence.

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Discover Pareto Lead Mapper

Assign a score and automatically separate qualified leads from unqualified ones, optimizing your paid media campaigns for leads with a higher chance of becoming customers.

STEP 1

Automatically Qualify Your Leads

Connect and assign an automatic score to each lead through the responses received in your form with Pareto Lead Mapper.

STEP 2

Prioritize Media Investment

Pareto's Artificial Intelligence will send the scoring to paid media platforms to automatically prioritize campaign investment for the most qualified leads.

STEP 3

Integration with Your CRM Data

Visualize the real return of each campaign and paid media ad. See the revenue and sales from your CRM directly attributed to the ads in the Google Ads and Facebook Ads interface.

STEP 4

Track the Performance of Your Investments

Visualize the metrics of each funnel stage, such as indicators, qualified leads, meetings, and revenue generated in each ad and campaign to be more strategic and assertive.

STEP 5

Accelerate Volume or Quality

Adjust the scoring criteria according to the sales team's capacity. Increase the volume of sign-ups when the team is idle, and prioritize quality when there is a queue of contacts.

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TEAM OF SPECIALISTS

Paid Media Management with A.I.

Our team is your paid media right-hand man. Have experts to implement Tess Platform automations, develop a paid media investment plan and to create, analyze, optimize and evolve your campaigns.

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Time and Budget Optimization

"The Lead Mapper tool helps us avoid the temptation of attracting many cheap and low-quality leads. The way the tool assigns value to the lead, according to the filled field, gives us a better notion of what the breakeven point for our CAC is. Pareto identifies which platform brings the best result and automatically and constantly transfers the budget."

Vinícius Castro
Marketing Coordinator at Pulses

500.000+

People and businesses in 107 countries have already boosted their productivity with Tess AI, Pareto's AI.

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Success Stories

Maximize Your Qualified Leads

By avoiding wasting budget on unqualified leads, it is automatically redirected to the campaigns that bring in the best leads.

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Gain 1 Day per Week of Sales Team Productivity

Reduce the time wasted on unqualified leads and prioritize those with higher sales potential.

Achieve Perfect Alignment Between Marketing and Sales

Marketing and Sales managers jointly define the qualification criteria, ending the endless meetings to analyze the "quality of generated leads." This way, Marketing focuses on maximizing lead generation within the agreed profile, while Sales focuses on converting the received leads.

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SUCCESS STORIES

Nearly 1,000,000 Users and Companies in 140 Countries

Have already boosted their productivity with Tess AI, Pareto's AI.

“With the help of Pareto we were able to increase the number of opportunities arising from paid media campaigns by 160% throughout 2022. The solution is supporting us, mainly, in data analysis, with complete dashboards that allow us to make comparisons between KPIs to we optimize our campaigns more and more."​
Leonardo Barros​
Leonardo Barros​Tangerino CEO​
“Due to technical challenges, we depended on manual and repetitive tasks that restricted our Marketing growth. Pareto unlocked all of this.”
Fausto Reichert
Fausto ReichertCofounder and CRO at CRM PipeRun
“Pareto’s work together with Fortes’ internal team generated a 40% increase in lead generation and sales target achievement for 20 consecutive months.”
Manuella Lopes
Manuella LopesHead of Accounting Marketing at Fortes Tecnologia
“We use contribution margin RPA to optimize campaigns more assertively, as well as budget adjustments, domain and keyword negative RPAs that help maintain account health and scale results efficiently.”
Felipe Lima
Felipe LimaCEO of E-commerce Coordinator at Basico&CO
“Selling bikes remotely is not easy, but Pareto has helped us attract the most qualified leads to transform into sales with the correct automation and targeting.”
Pietra Bayardino
Pietra BayardinoMarketing Specialist at Lev
“Pareto itself identifies which platform brings the best results and transfers the funds automatically and constantly, a task that, if done manually, would take a huge amount of time for the team.”
Vinícius Castro
Vinícius CastroMarketing Coordinator at Pulses
“The combination of human intelligence and Pareto automations helps us quickly find solutions that correct unforeseen changes.”
Marcelo Melo
Marcelo MeloMarketing Director at IE Intercâmbio
“In more than 3 years of partnership, we have managed to optimize professionals’ time when managing campaigns, achieving better results and with more time for strategic planning.”
Rodrigo Camara
Rodrigo CamaraDirector and Partner at Goobec Brasil
“The automation of campaign processes and the creation of our own tools developed by Pareto is a very important differentiator, reducing costs throughout the chain.”
Leandro Varela
Leandro VarelaMarketing Director at IE Co-Founder and CMO at Casatema
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Discover the Power of Artificial Intelligence

Join more than 350,000 people and companies who have already boosted their productivity with Pareto Artificial Intelligence.

Try it for free