30,000+ customers in 92 countries

The Best Paid Media and AI Management in Brazil

Boost your results, from Branding to Performance, with the world's most awarded Experts and AI at the 2022 Google Awards.


The 4 Pillars of Pareto's Media Management

Strategy • Implementation • Optimization • Monitoring

Team of Specialists

1. Complete Paid Media Strategy, from Branding to Performance

The account managers offer a robust and efficient paid media planning, based on the anonymized performance history by industry of the thousands of clients.



1 Bi+

in Advertisements


Solid Account Structure

2. Award-Winning Campaign Implementation at Google Awards in NY

Pareto is internationally recognized for its account structure, campaign optimizations, and technology implementation for its clients. Implementation also includes rigorous tracking configuration of events and conversions to maximize AI learning and efficiency.

Performance and Cost-Efficiency

3. More Performance with Automation and AI for Optimization

With AI and automations, account managers deliver better results and budget savings, while still having time to generate value in the strategic and creative part for clients.

“We use the contribution margin RPA to optimize campaigns more accurately, as well as RPAs for budget adjustments, domain and keyword negation, which help maintain the health of accounts and scale results efficiently.”

Felipe Lima
E-commerce Coordinator at Basico&CO
Tracking Key Performance Indicators (KPIs)

4. Omnichannel Monitoring with Integrated Dashboards

With advanced conversion tracking, clients have access to a 360° and real-time view of their campaign KPIs. Customized dashboards and app integrations can be developed on-demand.

“With Pareto’s help, we were able to increase the entry of opportunities from paid media campaigns by 160% throughout 2022. The solution has been supporting us mainly in data analysis, with complete dashboards that allow us to compare KPIs to optimize our campaigns more and more.”

Leonardo Barros
CEO at Tangerino
Service Models

Work Together & Working For You

Work Together: The account manager at Pareto plans, implements, and optimizes campaigns along with their team, delivering results for your company and expertise for your team.

Working For You: The Pareto takes 100% responsibility for planning, implementing, and managing campaigns.

All-In-One Platform

Discover the Automations and AI that Boost Performance

With technology, a large portion of manual optimization tasks can be automated, increasing performance and freeing up more time for account managers to focus on the strategic part of campaigns. Here are some of the automations offered by Pareto:

Maximize Results

Omnichannel Budget Manager

Group campaigns by region, category, or funnel stage and select the budget. It will be optimized daily across campaigns and platforms to maximize results. Accelerate your growth with omnichannel attribution models.

Optimize in Seconds

Optimize your Campaigns with 1 Click

Perform multiple optimizations in seconds. Eliminate fraud in Display, pause low-performing ads, find and add keywords, all with just 1 click!

Scale Your Campaigns

Create mass ads with product feeds or spreadsheets

Automate the creation and management of your Concessionaire, Marketplace, Franchisor, Real Estate or E-commerce campaigns on Google Ads and Meta Ads.

Create custom rules based on location, time, weather, and data from your product feed or spreadsheet.


Optimize your Campaigns for Qualified Leads

By assigning a score, automatically separate qualified leads from unqualified ones, optimizing your paid media campaigns for leads with a higher chance of becoming a customer.

Boost your e-commerce

Save on Products with Low Stock

Prevent your ads from showing products with limited size options, saving thousands of reais and automatically prioritizing products with more options.


Request the Development of a Customized Dashboard

Pareto’s dashboards are highly customizable and meet the needs of the largest companies. Contact us to request a free demonstration.

Partners and Channels

Maximize Your Reach Across Major Media Channels

Uplify by Pareto

How Pareto can help you?

What is Pareto?

Pareto is an all-in-one data automation platform that is a market leader in Brazil. With Tess, the world’s 1st AI-powered Professional Assistant, Pareto has created the TimeBack market, reclaiming hours of manual work for over 30,000 companies in 92 countries.

What is the difference between Pareto and an agency?

The main difference is that Pareto is a software company for the marketing and sales market.

Using anonymized sector data from their 30,000+ clients and $1 billion+ in media spend, our AI enables better campaign planning, more efficient optimizations, and budget savings.

The platform’s automations also prevent account managers from wasting time on manual and repetitive tasks, resulting in greater focus on strategic and creative work for their clients.

What is the Minimum Investment in Paid Media?

To hire Pareto’s consultancy, your company or agency must have a minimum investment of $ 10,000 per month in paid media. This amount is necessary to ensure that Pareto’s strategy and AI are truly utilized in the best way possible.

Can I hire only Pareto's software?

Yes, it’s possible to contract and use only Tess Platform, which is the set of automations and AI from Pareto.

For this, it’s necessary to have a media team capable of performing onboarding and implementation.

Thus, the team will become more productive, saving precious hours on manual activities to focus on other more strategic and important ones.

I'm part of an agency. Can I hire Pareto?

Yes. It is possible to hire both Pareto’s Media Management and its software:

  • Media Management: it can be used to leverage the results of your agency or your clients. There are agencies, for example, that hire Pareto to work hand in hand to boost the media results of their main clients.
  • Software Only: it can be used to automate the management of paid media for agency clients, increasing the manager’s productivity and delivering results. It also has special dashboard solutions for monitoring multiple client accounts.

Contact us to learn more.


Have already boosted their productivity with Tess AI, Pareto's AI.

"The automation of campaign processes and the development of proprietary tools by Pareto is a very important differentiator, reducing costs throughout the chain."

Leandro VarelaCo-Founder and CMO at Casatema

"Due to technical challenges, we relied on manual and repetitive tasks that limited our marketing growth. Pareto unlocked all of that."

Fausto ReichertCo-Founder and CRO at CRM PipeRun

"The collaboration between Pareto and Fortes' internal team resulted in a 40% increase in lead generation and the achievement of sales targets for 20 consecutive months."

Manuella LopesHead of Accounting Marketing at Fortes Tecnologia

"We use Contribution Margin RPA to optimize campaigns more accurately, as well as RPA for budget adjustments, domain and keyword negation, which help maintain account health and scale results efficiently."

Felipe LimaE-commerce Coordinator at Basico&CO

"Selling bikes remotely is not an easy task, but Pareto has been instrumental in helping us attract highly qualified leads and convert them into sales with their automation and targeted strategies."

Pietra BayardinoMarketing Specialist at Lev

"Pareto itself identifies which platform brings the best results and transfers the budget automatically and constantly, a task that, if done manually, would take a huge amount of time from the team."

Vinícius CastroMarketing Coordinator at Pulses

"The combination of human intelligence and automations from Pareto helps us quickly find solutions that address unforeseen changes."

Marcelo MeloMarketing Director at IE Intercâmbio

"In over 3 years of partnership, we have been able to optimize the professionals' time in campaign management, achieving better results and having more time for strategic planning."

Rodrigo CamaraDirector and Partner at Goobec Brasil

Ready to Get Started?

Join more than 150,000 people and companies who have already boosted their productivity with Pareto Artificial Intelligence.

Pareto is the #1 Artificial Intelligence company in Latin America. Its AI, Tess AI, powers the productivity of +150,000 people and companies in 107 countries.


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© 2023 Pareto, inc.

20-22 Wenlock Road, London, England | Avenida Almirante Barroso, 90, Andar 10 - RJ, Brazil

© 2023 Pareto, inc.

20-22 Wenlock Road, London, England

Avenida Almirante Barroso, 90, Andar 10 - RJ, Brazil