Automate Your Paid Media Budget with AI

Pareto is the #1 Software in Brazil for Paid Media Automation. Maximize Conversions and Save Time with the Omnichannel Budget Manager for Paid Media.

Discover the Omnichannel Budget Manager

Create campaign groups, set the monthly budget, and you're done! Let Pareto's automation optimize each campaign's budget daily while you manage everything on a single screen.

STEP 1

Group Your Campaigns

Easily create campaign groups by objective, funnel stage, location, or product category. You can combine campaigns from different paid media platforms.

STEP 2

Set the Monthly Budget

Set how much you want to invest in each campaign group for the month.

STEP 3

Automatic Daily Budget and Bid Adjustment

Daily, Pareto's AI adjusts the budget and bids for Google and Facebook Ads campaigns, maximizing results by prioritizing the best-performing platforms and campaigns.

STEP 4

Track Performance and Projections by Groups

On a single screen, you can monitor the performance and projections of all your campaign groups. Additionally, in seconds, you can adjust the desired budget for the month of any group!

YOUR WAY

Have Specific Needs?

Create attribution models, connect new data sources and media platforms, set period and budget rules with Tess Platform.

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TEAM OF SPECIALISTS

Paid Media Management with A.I.

Our team is your paid media right-hand man. Have experts to implement Tess Platform automations, develop a paid media investment plan and to create, analyze, optimize and evolve your campaigns.

Time and Budget Optimization

"The Lead Mapper tool helps us avoid the temptation of attracting many cheap and low-quality leads. The way the tool assigns value to the lead, according to the filled field, gives us a better notion of what the breakeven point for our CAC is. Pareto identifies which platform brings the best result and automatically and constantly transfers the budget."

Vinícius Castro
Marketing Coordinator at Pulses

500.000+

People and businesses in 107 countries have already boosted their productivity with Tess AI, Pareto's AI.

Maximize Your Conversions and Sales

By prioritizing the budget for the best-performing campaigns, the volume of conversions and sales tends to increase significantly.

Gain 1 Week of Productivity with Automatic Daily Adjustments

Save 1 week of your media team's time and ensure that even on weekends and holidays, your budgets will be automatically adjusted with a focus on performance and monthly goals.

Reduce Costs by 25%

25% is the average cost savings related to human errors achieved by automating this process with the Omnichannel Budget Manager (OBM).

SUCCESS STORIES

Nearly 1,000,000 Users and Companies in 140 Countries

Have already boosted their productivity with Tess AI, Pareto's AI.

Discover the Power of Artificial Intelligence

Join more than 350,000 people and companies who have already boosted their productivity with Pareto Artificial Intelligence.