ABOUT US — THE PRINCIPLE

Impact where

it really matters.

Pareto exists by the principle that gives the company its name: a few causes concentrate most of the results. We redesign processes and implement AI at exactly those causes.

2013

MANIFESTO

“

Human judgment is what makes business tick. So when judgment is in the right place, everything works. People become more fulfilled and less frustrated, doing the work that only people can do, while intelligence executes and scales the rest.

Companies become more productive, more efficient, and smarter. They find the real pain point before executing, make the best decisions, and accelerate results with minimal effort and waste.

And the entire business evolves: every redesigned process becomes a company asset, generating efficiency, new revenue opportunities, and proprietary intelligence in pursuit of sustainable, long-term growth.

— Pareto · AI First since 2013

OUR STORY

From one algorithm in Rio
to an AI First operation.

2013

Founded in Rio de Janeiro

Ramon Palomo and Rica Barros found Pareto to manage paid media with statistics, mathematics, and engineering — proprietary traditional AI algorithms against manual error.

2016

Ecosystem endorsement

Selected by Endeavor, Babson College, and Sebrae for ScaleUp Rio, with support from AgeRio, Finep, and MCTI. The board gains a former VP of Oracle and a former partner of XP.

2017–2022

The award era in New York

Consecutive editions of the Google Premier Partner Awards as a finalist or winner: 16 global recognitions and elite partner badges from Google and Meta in Latin America.

2023

Full Service and 2,000+ clients

From pure algorithm to Full Service, with peaks of 50 new contracts per month — service scale becomes the new normal. More than 2,000 clients and 500 projects — from Itaú and Samsung to Universal Music and Amazon.

2024

Tess AI is born

An internal tool generates outstanding results: on Black Friday, Tess sells in one day the equivalent of 4 months of Pareto's revenue. It is launched as Tess AI: 200+ AI models in one subscription, no-code agents.

2025–2026

Tess Spinoff and fundraising in Silicon Valley

Tess becomes independent under Rica Barros to enable the $5M USD seed round from Hi Ventures — R$200M valuation, headquartered in San Francisco. In the same period, Pareto expands to any business function: recruitment, logistics, and more.

Today

Pareto AI First

100% focused on tailor-made projects and productized AI services for enterprise: AI Workers, agents, automations, and process redesign. 13 years of experience exclusively in AI.

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