ABOUT US — THE PRINCIPLE

ABOUT US — THE PRINCIPLE

Impact where

Impact where

it really counts.

it really counts.

Pareto exists because of the principle that gives the company its name: a few causes concentrate most of the result. We redesign processes and implement AI on exactly those causes.

Pareto exists because of the principle that gives the company its name: a few causes concentrate most of the result. We redesign processes and implement AI on exactly those causes.

2013

2013

MANIFESTO

MANIFESTO

Human judgment is what makes business tick. So when judgment is in the right place, everything works. People become more fulfilled and less frustrated, doing the work that only people can do, while intelligence executes and scales the rest.

Companies become more productive, more efficient, and smarter. They find the real pain point before executing, make the best decisions, and accelerate results with minimal effort and waste.

And the entire business evolves: every redesigned process becomes a company asset, generating efficiency, new revenue opportunities, and proprietary intelligence in pursuit of sustainable, long-term growth.

Human judgment is what makes business tick. So when judgment is in the right place, everything works. People become more fulfilled and less frustrated, doing the work that only people can do, while intelligence executes and scales the rest.

Companies become more productive, more efficient, and smarter. They find the real pain point before executing, make the best decisions, and accelerate results with minimal effort and waste.

And the entire business evolves: every redesigned process becomes a company asset, generating efficiency, new revenue opportunities, and proprietary intelligence in pursuit of sustainable, long-term growth.

— Pareto · AI First since 2013

— Pareto · AI First since 2013

OUR STORY

OUR STORY

From an algorithm in Rio
to an AI First operation.

From an algorithm in Rio
to an AI First operation.

2013
Founded in Rio de Janeiro
Ramon Palomo and Rica Barros found Pareto to manage paid media with statistics, mathematics, and engineering — proprietary traditional AI algorithms against manual error.
2016
Endorsed by the ecosystem
Selected by Endeavor, Babson College, and Sebrae for ScaleUp Rio, with support from AgeRio, Finep, and MCTI. The board gains a former VP of Oracle and a former partner of XP.
2017–2022
The era of awards in New York
Consecutive editions of the Google Premier Partner Awards as a finalist or winner: 16 global recognitions and elite partner badges from Google and Meta in Latin America.
2023
Full Service and 2,000+ clients
From pure algorithm to Full Service, with peaks of 50 new contracts per month — service scale becomes the new normal. More than 2,000 clients and 500 projects — from Itaú and Samsung to Universal Music and Amazon.
2024
Tess AI is born
An internal tool generates outstanding results: on Black Friday, Tess sells in one day the equivalent of 4 months of Pareto's revenue. It is launched as Tess AI: 200+ AI models in one subscription, no-code agents.
2025–2026
Tess spinoff and funding raised in Silicon Valley
Tess becomes independent under Rica Barros to enable the $5M USD seed round from Hi Ventures — R$200M valuation, headquartered in San Francisco. In the same period, Pareto expands to any business function: recruitment, logistics, and more.
Today
Pareto, AI First
100% focused on tailor-made projects and productized AI services for enterprise: AI Workers, agents, automations, and process redesign. 13 years of experience exclusively in AI.
2013
Founded in Rio de Janeiro
Ramon Palomo and Rica Barros found Pareto to manage paid media with statistics, mathematics, and engineering — proprietary traditional AI algorithms against manual error.
2016
Endorsed by the ecosystem
Selected by Endeavor, Babson College, and Sebrae for ScaleUp Rio, with support from AgeRio, Finep, and MCTI. The board gains a former VP of Oracle and a former partner of XP.
2017–2022
The era of awards in New York
Consecutive editions of the Google Premier Partner Awards as a finalist or winner: 16 global recognitions and elite partner badges from Google and Meta in Latin America.
2023
Full Service and 2,000+ clients
From pure algorithm to Full Service, with peaks of 50 new contracts per month — service scale becomes the new normal. More than 2,000 clients and 500 projects — from Itaú and Samsung to Universal Music and Amazon.
2024
Tess AI is born
An internal tool generates outstanding results: on Black Friday, Tess sells in one day the equivalent of 4 months of Pareto's revenue. It is launched as Tess AI: 200+ AI models in one subscription, no-code agents.
2025–2026
Tess spinoff and funding raised in Silicon Valley
Tess becomes independent under Rica Barros to enable the $5M USD seed round from Hi Ventures — R$200M valuation, headquartered in San Francisco. In the same period, Pareto expands to any business function: recruitment, logistics, and more.
Today
Pareto, AI First
100% focused on tailor-made projects and productized AI services for enterprise: AI Workers, agents, automations, and process redesign. 13 years of experience exclusively in AI.
PARETO FROM THE INSIDE01/ 03
Premier Partner Awards 2019 · New York
FIG.01
Premier Partner Awards 2019 · New York
On stage with Meta · Insight to Ads
FIG.02
On stage with Meta · Insight to Ads
Meta Day · the Pareto team
FIG.03
Meta Day · the Pareto team

Ready to create impact where it really counts?

Ready to create impact where it really counts?

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of AI First operation

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projects delivered

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clients served

clients served