The Best Paid Media and AI Management in Brazil
Boost your results, from Branding to Performance, with Experts and AI awarded globally by Google and G2.com. Pareto Plus services are powered by our proprietary Generative AI, Tess AI, with nearly 1 million users.
2024 Global AI Leader
in the G2 software rankings
+3 Billions Reais
Managed in Online Advertising
16 Global Marketing Awards
from Google on New York
For Agencies and Consultants
For Companies with +10 employees
PARETO PLUS
Marketing or Technology?
Pareto Plus Brings Both Worlds Together.
With Pareto Plus, you don’t need to decide whether to hire a digital marketing agency or a software house.
Pareto Plus are firms that offers a team of specialists em marketing and an award-winning Generative AI globally.
G2 Best Software Awards
Global Leader in AI Product
Pareto ranked 6th among the 50 Best AI Software of 2024, ahead of ChatGPT, Google Gemini, IBM Watson, and GitHub Copilot. Pareto's Tess AI also ranked 1st globally in the AI Image category.
Google Premier Partner Awards
Most Awarded in Marketing
Pareto was the most awarded company in the world at the 2022 Google Awards in NY, recognized for innovation, technology, and service. This was the 5th consecutive Google event where Pareto was a finalist or winner.
AI Ads
The Pillars of Pareto's Media Management
Increase your sales and maximize the efficiency of your investments in Paid Media with the quality and expertise of Pareto Plus.
Our experts create a winning paid media strategic plan based on learning from thousands of Pareto clients.
The implementation of Pareto campaigns follows the best market practices and has been awarded for years at the Google Awards in NY.
Our team of experts focus on the results and metrics that really matter to your company.
Your campaigns gain more results than average because they rely on optimizations made with Pareto's proprietary AI.
As partners of the world's main media channels, we have special deals for you to save on campaigns.
PARTNERS AND CHANNELS
Maximize Your Reach Across Major Media Channels
Growth EXPERTS
Have a Team of Marketers, Designers and Engineers Focused on Growing your Business
Results Aligned with Your Goals
Have a perfect team tailored to your company’s main marketing and growth challenges.
Our team:
- Is trained to the most demanding quality levels, with Pareto’s experience in all markets and company sizes;
- Is certified in the use of AI and various marketing technologies, to apply them efficiently to clients;
- Has several technology and marketing partners, to deliver even greater results.
AI Premium Services
Explore Other Premium AI Marketing Services
Pareto Plus firms offer services performed by a team of specialists in Marketing, Design, Technology, and Business, boosting the results of medium and large companies in the 7 main areas of Digital Marketing.
AI Ads: AI Premium Service for Ad Management
The Best AI-Powered Paid Media Management in Brazil
Boost your results, from Branding to Performance, with the most awarded specialists and AI in the world at the 2022 Google Awards and over 1 billion reais in ad management. Have a team of specialists working on: 1) Media strategy on major ad platforms; 2) Campaign structuring; 3) Data-driven optimization with AI; 4) Comprehensive KPI monitoring.
AI SEO: AI Premium Service for SEO Management
360º SEO: More Agility, Technology, and Performance
Create a strong and relevant digital presence, boosting branding, traffic, and revenue. Rely on a multidisciplinary team to quickly implement the best SEO practices using Tess AI, the best plugins on the market, and the top SEO platform, AHREFS.
AI Social: AI Premium Service for Social Media Management
Reach, Engagement, and Followers with Real Results on Social Media
Enhance your social media presence with a team of specialists and the world's most awarded AI. From profile optimization to creating engaging content for your audience, with Pareto you achieve real results that strengthen your brand and translate into sales.
AI Email: AI Premium Service for Email Marketing Management
Maximize Engagement and Revenue from Your Leads and Customer Base
Make the most of email strategies, growing your lead base, engaging people with your brand, and driving sales. Have a dedicated team to plan and implement comprehensive strategies, powered by generative AI and the innovative AMP email marketing platform: Mailmodo by Pareto.
AI Design: AI Premium Service for Design and Creations
Content Design that Boosts Brands and Performance
Pareto's AI Design combines artificial intelligence with marketing expertise to boost your brand, strengthen engagement, and increase sales. This service merges the human creativity of Pareto's designers with the power of AI, delivering unique images and videos for websites, emails, social media, and campaigns.
AI Web: AI Premium Service for Website Development
The Most Advanced Technology for Websites that Delight and Convert
With AI Web, your company will have an amazing website, optimized for SEO, high performance, mobile responsive, fast loading, and super secure. Everything to improve user experience and conversion. Our Web Design specialists handle strategy, creation, maintenance, and evolution.
AI Analytics: AI Premium Service for Data and Dashboards
Make Your Marketing More Strategic and Data-Driven with AI Analytics
Increase the efficiency of your marketing, understand your audience's behavior, and make more profitable decisions with Pareto's AI Analytics. Our specialized team implements tags, tracks conversions, analyzes your data, and creates custom dashboards.
SUCCESS STORIES
Nearly 
1,000,000 Users and Companies in 140 Countries
Have already boosted their productivity with Tess AI, Pareto's AI.
“The partnership with Pareto brought us a new vision for online media. We were able to bring incredible innovation to the market with the use of Artificial Intelligence.
Pareto's AI automates campaign management so that products are prioritized daily according to the weather conditions of 157 cities in Brazil, optimizing processes and improving the quality of ads.”
Ricardo Oliveira
Digital Marketing at Saint-Gobain
“Pareto has been our partner for a few years now in the strategy of expanding our student base and promoting our brands.
Today, our closeness and constant exchanges have already allowed us to jointly create solutions that help us achieve our goals and objectives. It is great to know that we have a long-term partnership in which Pareto genuinely cares about the development of our business.”
Beatriz Furtado Maluf
Marketing Director at Grupo Salta Educação
"70% growth compared to the previous year, delivering excellent results in the higher education segment.
Assertiveness in analyses and dashboards that promote greater team autonomy, reduced acquisition costs. And certainly, an important part of the growth result.”
Sérgio Rocha Fernandes
Head of Strategy and Marketing at Trivento Educação
“Pareto has been our partner throughout the process and an operational and strategic arm to help us achieve our goals.
With Pareto technology and the campaign starring Rafael Portugal, Multiplan boosted the use of the Multi App by 31% and reduced the cost per installation by 10%. The strategy also had a positive impact on visits to shopping malls.”
Breno Pulcheri
Product Head at Multiplan
“Pareto’s combination of human intelligence and automation helps us quickly find solutions that correct unforeseen changes.
We are constantly improving the results of our campaigns, as well as the quality of our leads. This is only possible with the professionalism and focus of the Pareto team.”
Marcelo Melo
Marketing Director at IE Intercâmbio
“Pareto has helped us strengthen our brand in the digital world, transforming and enhancing online sales.
We have identified a growth in new users on the site every day, which is a direct result of Pareto’s work.”
Pamela Monteiro
Ecommerce Manager at TACO
Questions & Answers
What is Pareto's Client Profile?
Pareto serves all business segments in over 100 countries and offers solutions for small, medium, and large companies:
- Individuals and Small Businesses (1-10 employees): The most recommended solution is AI Hub and Tess AI, with plans starting at 15 reais/month.
- Medium Businesses (11-250 employees): We recommend the Business plan of Tess AI or the complete Pareto Plus solution, including AI Premium Services, Tess AI, and AI Hub.
- Large Businesses (over 250 employees): We also recommend the complete Pareto Plus solution, but add the possibility of accessing the features of the Enterprise plan of Tess AI, such as custom LLM model training, API access, AI Automation, Whitelabel, SSO, etc.
What is the Difference Between Pareto Plus and an Agency?
The main difference is that Pareto Plus is an ecosystem of technology firms created by Pareto.
Pareto Plus offers AI Premium Services for digital marketing. They are called this because they are powered by Tess AI and executed by a team of specialists in technology, marketing, design, and business.
This makes Pareto Plus services more efficient, as they combine 1) the creative and strategic part of an agency, 2) the powerful technology of generative AI, and 3) the quality guaranteed by Pareto.
What is Tess AI?
Tess AI is Pareto’s Artificial Intelligence that orchestrates the world’s leading AIs. With Tess, individuals and businesses use the most advanced AI in their daily lives, all in one place and in seconds.
What is Pareto?
Pareto is a leading data automation platform in Brazil. With Tess, Pareto created the TimeBack market, recovering hours of manual work in the daily lives of nearly 1 million users in 107 countries.
Discover the Power of Artificial Intelligence
Join nearly 1 million individuals and companies who have already boosted their productivity with Pareto Artificial Intelligence.
For Agencies and Consultants
For Companies with +10 employees