We at Pareto Group (Pareto Tecnologia e Marketing Ltda), are committed to safeguarding your privacy. The purpose of this document is to clarify what information is collected from the users of our site https://paretogroup.com.br – and their respective services – and in what way that data is manipulated and used.

Please be advised that if you do not agree with the content of this policy, it is not recommended to download our materials or use any of our services.


About collecting data

Information is collected in the following ways:

Information provided by you – We collect personal identification information – such as name, phone, email, the company you work for, and position – via filling out the forms to access our free content. Eventually, the request for some information may be made through Pareto Group’s direct contact with users via email or telephone.

Site navigation information – When you visit our site, a cookie is placed on your browser through the Google Analytics software to identify how many times you return to our address. Anonymously, information such as IP address, geographic location, reference source, type of browser, duration of the visit, and pages visited are collected.

Contact History – Here at Pareto Group we store information regarding all contacts already made with our users, such as content downloaded from our pages and email interactions.


About the use of your Personal Information

This term allows Pareto Group to use your personal information for different purposes.

The email is used for sending the material or information requested by you when completing the form. It can also be used to send Newsletters, always related to the topics of digital marketing, automation, and management.

Finally, the email will still be used to communicate the launch of new free materials or new Pareto Group products and partners. However, you can unsubscribe at any time.

Downloads data may be disclosed as research and statistics, and no personal information is disclosed openly unless explicitly authorized.

Pareto Group employees may eventually contact you via email or telephone to conduct research or demonstrate products and services.

Your personal information will be shared with our partners only when the partnership is explicit on the page where the form for receiving educational content appears.


About accessing your personal information

Only Pareto Group employees may view your personal information. Eventually, if the inclusion of your information occurs in actions created in partnerships, the explicitly identified partners will also have access to the information. No personal information may be disclosed publicly.

Pareto Group also undertakes not to sell, rent, or pass on its information to third parties. The only exception is in cases where such information is required by law.

In addition, although we work with good security and protection practices, no web service has a 100% guarantee against intrusion and we can not be held liable if it occurs.


About sharing social media content

By clicking on the share content on the social media buttons available on our pages, the user will be publishing the content through his / her profile in the selected network. Pareto Group does not have access to users’ login and password on those networks, nor will it publish content on behalf of the user without he/she performing this action.


About the use of information provided to our customers

Pareto Group provides its clients with Pareto Quantic software tools for creating ads and monitoring/managing campaigns in Digital Marketing platforms used by the client.

However, Pareto Group does not control the requested information using the system. This data belongs to customers, who use, disclose, and protect it in accordance with their privacy policies. They are also responsible for collecting, managing, and processing confidential information.


About the cancellation of the subscription and change/exclusion of personal information

You can choose not to receive any further emails from Pareto Group.

In all the emails that we send there is always a link to unsubscribe available in the last lines. By clicking this link you will automatically be unsubscribed from the list.

It is important to mention that completing any form will again characterize the reinsertion of your email to the list. Therefore, the cancellation request must be made again in case interests you. To change your personal information or even delete it from our database, just send an email to [email protected]


Changes to the Privacy Policy

This Privacy Policy may be subject to updates. Therefore, we recommend periodically visiting this page so that you have knowledge about the modifications. We will request your authorization before using information for purposes other than those defined in this Privacy Policy.


Contact Pareto Group for further information

Any doubts regarding our privacy policy can be clarified by contacting us. Send an email to [email protected] We are located in Avenida Almirante Barroso, 90, 10th floor. Centro, Rio de Janeiro-RJ. CEP: 20.031-00