← Todos os casesCS—001 · DOSSIÊ DE RESULTADO

Digital Lookbook Generation

Case No.
CS—001
Sector
Fashion & Retail
Scope
Content Generation · Automation
Stack
Generative Image AI
10x
faster than traditional photo shoots
01 / The Challenge

Traditional photo campaigns cost between R$20k and R$50k per edition and took weeks of production, hinging on photographer, model, and location availability. The brand also needed to keep pace with trends and personalize by segment — a particular challenge at Reserva Mini, where long photo sessions with children ran into the limits of their patience. Generating variations and videos with AI became a cost-reduction strategy for retail.

”— NOTA DE CAMPO
“We cut photography costs by 49% per collection at Reserva Mini.”
— André Storari, Executive Production Manager, Reserva
02 / The Solution

Complete lookbooks from product photos: models wearing the pieces in varied settings, with professional lighting, diverse poses, and different body types — making it possible to test several creative directions before physical production, or launch campaigns 100% generated by AI.

S.1
Catalog Curation
Automatic product processing and segmentation by style and collection.
S.2
Scene Generation
The AI creates backgrounds and settings aligned with the brand identity.
S.3
Look Composition
The algorithm builds harmonious combinations and positions products naturally.
S.4
Multi-format Export
Automated delivery in the right formats for feed, stories, email, and print.