← All casesCS—001 · RESULTS DOSSIER

Digital Lookbook Generation

Case No.
CS—001
Sector
Fashion & Retail
Scope
Content Generation · Automation
Stack
Generative Image AI
10x faster than traditional photo shoots
01 / The Challenge

Traditional photo campaigns cost between R$20,000 and R$50,000 per edition and took weeks to produce, depending on the availability of a photographer, models, and a location. The brand also needed to keep up with the speed of trends and personalize by segment, a particular challenge at Reserva Mini, where long photo sessions with children ran into the limits of their patience. Generating variations and video with AI became a cost reduction strategy for retail.

”— FIELD NOTE
We cut photography cost by 49% per collection at Reserva Mini.
— André Storari, Executive Production Manager, Reserva
02 / The Solution

Complete lookbooks built from product photos: models wearing the pieces in varied settings, with professional lighting, a range of poses, and different body types. That makes it possible to test several creative approaches before physical production, or to launch campaigns generated 100% by AI.

S.1
Catalog Curation
Automatic product processing and segmentation by style and collection.
S.2
Scene Generation
The AI creates backgrounds and settings aligned with the brand identity.
S.3
Look Composition
The algorithm builds harmonious combinations and positions products naturally.
S.4
Multi-format Export
Automated delivery in the right formats for feed, stories, email, and print.
← All casesCS—001 · RESULTS DOSSIER

Digital Lookbook Generation

Case No.
CS—001
Sector
Fashion & Retail
Scope
Content Generation · Automation
Stack
Generative Image AI
10x faster than traditional photo shoots
01 / The Challenge

Traditional photo campaigns cost between R$20,000 and R$50,000 per edition and took weeks to produce, depending on the availability of a photographer, models, and a location. The brand also needed to keep up with the speed of trends and personalize by segment, a particular challenge at Reserva Mini, where long photo sessions with children ran into the limits of their patience. Generating variations and video with AI became a cost reduction strategy for retail.

”— FIELD NOTE
We cut photography cost by 49% per collection at Reserva Mini.
— André Storari, Executive Production Manager, Reserva
02 / The Solution

Complete lookbooks built from product photos: models wearing the pieces in varied settings, with professional lighting, a range of poses, and different body types. That makes it possible to test several creative approaches before physical production, or to launch campaigns generated 100% by AI.

S.1
Catalog Curation
Automatic product processing and segmentation by style and collection.
S.2
Scene Generation
The AI creates backgrounds and settings aligned with the brand identity.
S.3
Look Composition
The algorithm builds harmonious combinations and positions products naturally.
S.4
Multi-format Export
Automated delivery in the right formats for feed, stories, email, and print.