Digital Lookbook Generation
Traditional photo campaigns cost between R$20,000 and R$50,000 per edition and took weeks to produce, depending on the availability of a photographer, models, and a location. The brand also needed to keep up with the speed of trends and personalize by segment, a particular challenge at Reserva Mini, where long photo sessions with children ran into the limits of their patience. Generating variations and video with AI became a cost reduction strategy for retail.
Complete lookbooks built from product photos: models wearing the pieces in varied settings, with professional lighting, a range of poses, and different body types. That makes it possible to test several creative approaches before physical production, or to launch campaigns generated 100% by AI.
Digital Lookbook Generation
Traditional photo campaigns cost between R$20,000 and R$50,000 per edition and took weeks to produce, depending on the availability of a photographer, models, and a location. The brand also needed to keep up with the speed of trends and personalize by segment, a particular challenge at Reserva Mini, where long photo sessions with children ran into the limits of their patience. Generating variations and video with AI became a cost reduction strategy for retail.
Complete lookbooks built from product photos: models wearing the pieces in varied settings, with professional lighting, a range of poses, and different body types. That makes it possible to test several creative approaches before physical production, or to launch campaigns generated 100% by AI.