← Todos os casesCS—004 · DOSSIÊ DE RESULTADO

Creative Machine: Advertising Assets Automation with AI

Case No.
CS—004
Sector
Fashion & Retail
Scope
Content Generation · Automation · Complete Platform
Stack
Tess AI · React & TypeScript · Supabase · Google Drive API
10x
increase in production capacity
90/day
creatives generated per day
-60%
reduction in cost per set
01 / The Challenge

The clothing brand faced a production bottleneck in creating promotional materials: catalog and social media images were generated through 100% manual processes. The challenge was to scale to 10 new daily prints, which required the manual creation of 90 graphic pieces per day in different formats — without an automated workflow, marketing lost agility and the operational cost per piece rose.

”— NOTA DE CAMPO
“Transform a manual and slow creative process into a scalable digital production line.”
02 / The Solution

We developed the Creative Machine, a custom web platform utilizing Generative AI to automate the entire design cycle: a guided 6-step wizard, requiring no technical knowledge, generates 3 distinct image types (Artistic, Studio, and Still) in 4K, with individual regeneration by category, smart cropping, and organized storage on Google Drive.

S.1
Agent Architecture
3 specialized AI agents for Artistic, Studio, and Still styles.
S.2
Orchestration Pipeline
n8n workflows for image processing and Google Drive integration.
S.3
Operation Interface (Wizard)
React platform for uploading references, editing briefings, and real-time previewing.
S.4
Resizing Engine
Adaptive cropping converting 4K generations to 800x820, 1080x1350, and 1080x1920 formats.
S.5
Cost Optimization
Re-engineering that reduced AI credit consumption by more than 50%.